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Even though most internet businesses usually get their traffic from the social media nowadays, majority of internet users still use the search engines (especially Google). Because of this, optimizing your website for search engines would be a big help when it comes to acquiring potential customers and increasing your web presence. To get good search engine rankings, here are some the SEO best practices you can implement on your existing and upcoming websites:
1. High Quality Content
In the past, websites were able to improve their search engine ranks by keyword stuffing their web pages without any regard to the quality of their content. Now, things are different. Google's new algorithm focuses more on content relevance and quality over keywords. That doesn't mean you have to ditch putting keywords on your web pages though. You just have to make sure that your content doesn't become spammy and that your readers benefit from your content.
2. Mobile Device Compatibility
Due to the increasing popularity of smart phones, tablet computers and other mobile devices, more and more people are demanding mobile versions of their favorite sites. As such, search engines tend to favor websites that are mobile friendly. If you're website is primarily designed for desktop computers and laptops, you should consider creating a mobile version of it.
3. Conversations vs. Keywords
As already mentioned, keywords are a thing of the past. If you want to make it in the higher search engine ranks then you should put more focus on content with a conversational touch to it. Search engines rank websites based on the meaning and context of the words of the query. This means conversational phrases are going to be important for SEO. But instead of simply stuffing your site with long tail or conversational keywords, you can just create content with a conversational tone to it.
4. Audio-Visual Content
Content elements such as video, music, and images have been giving top websites a huge advantage in getting good search engine ranks. Therefore adding up these audio and visual elements on your content will help increase your search engine presence.
5. Social Media Presence
Gone are the days when site/business owners would leave the talking to their websites. Nowadays, you will need to get out of your way to establish social relationships with potential clients. Search engines now use social signals as a means to determine website relevance. To benefit from this, get in touch with the public through social media platforms. Another advantage to doing this is that you can easily establish authority, reinforce your brand images, and increase conversion rate.
6. ROI Elements
Search engines nowadays seem to put importance on elements that affect your ROI and conversion rate over the keywords in your content. With this in mind, you will have to focus on designing your website for potential customers. A few things that will help increase ROI is by creating valuable content, establishing long term relationships with visitors and existing customers, and using a few traditional selling strategies.
There you have it, the SEO best practices you can do to help increase your websites search engine rankings and gain more profit, you can do it yourself or you can hire reputed agencies to do SEO for you. I personally used an agency Infintech Designs. And while you're at it, put more focus on giving value to your customers rather than milking money from them. This will help you a lot in the long run.